VivaTel Dream Shop - Retail concept

Client:

VivaTel mobile

What We Did:

Designed and built

Date:

19, November 07

Description:

Four pilot shops were refurbished by nab to test the new retail concept for VivaTel's national high street outlets. The starting point for the development of the concept was a stripe pattern, using the corporate colours of the VivaTel brand. 45 degrees rotation of the rubber floor lining creates a dynamic visual environment. The pattern 'climbs up the walls to lead the eye to the bright-white phone displays, that run continuously along the walls of the shop. All walls and ceilings are painted in matt black to further enhance the  dynamic relationship between the interior elements and the displayed goods.